Descriptions of property: How to list with descriptions for Sell-Buy-Rent?

When buyers (and their agents!) Are browsing online real estate listings, professional photos catch their attention, but it is the listing details that really tell the story of the house.

Listing details are an essential part of real estate advertising, and a well-written can help your home stand out from all other listings in your area. Remember, your real estate listing details are not only displayed online - it will be used on travelers, social media, open house materials and more.

Whether you are selling your home for sale by the owner (FSBO) or want to make sure that your agent has written an effective description for your home, must know about listing details.

Keys to writing a great listing description

• Format your description.

• Use creative words to highlight the best features of your home.

• Avoid words that buyers are known to find out.

• Mention the brand, upgrades and unique features.

• Focus on length, grammar and accuracy.

Formatting: How to Write a Property Description

The first thing to keep in mind is formatting. Formatting your details is important because it helps buyers understand the appeal of your home and makes it easy to share the unique features that differentiate your home.

Local Multiple Listing Service (MLS) and sites such as SuGanta, but also because buyers are unlikely to read very long descriptions. To be brief in full detail. Note that some sites have a special field for headlines, and on other sites, your title will only be the first line of text in your main description area. Either way, you should include the title in your total word count.

Write a catchy title 

Keep your title short and descriptive, focusing on location specific benefits. If you are using an agent, they should be able to give you some guidance on what is popular in your area, but you can also review other local listings for inspiration. Here are some good examples of headlines that give a pair of home details, along with something unique about the house:

Create an opening statement

Your opening statement should answer the buyer's question, "What am I looking for?"

While writing your initial statement, here are some popular features that you should include if your home is near them:

• Parking (especially in city listings)

• Double garage (or larger)

• Private backyard or outdoor space

• Mountain View

• Lakeside property

• Near transit

• Renovated kitchen

• Flexible / room to expand

• Lush landslides

List Details 

The description text forms the bulk of your word count, and this is where you should review all the main features of the home: bed, bath, square footage, lot size, location, elevation, and more. But do not close a list Of all facilities. Use compelling, creative language to highlight the details that make your home special. Your details should be of sufficient interest to buyers that they want to schedule a tour, and as the owner, you are in the unique position of being able to tell a story about the property.

Offer special promotion 

If you are trying to sell your house quickly and want to encourage buyers, you can add a special promotion to your listing details. Some of the most compelling buyer concessions include:

Home Warranty: For just a few hundred Rupees, you can purchase a one-year home warranty for your buyer. This is a good value that buyers appreciate, as it provides a piece of mind for their purchase.

Credit towards closing costs: In buyers' markets, where sellers are competing for offers from a small pool of buyers, some or all of the buyer's offers to pay for closing costs can be very attractive.

Seller Financing: Seller financing is when you act as a bank for your buyer for a period of time, often until they can be approved for a traditional bank loan. While you will have to risk a buyer default, it can open your home to a larger pool of potential buyers.

Flexible Closer Date: If you are able to accommodate either a quicker close or more proximity, mention in your description. This can be very attractive to buyers with rigid time tables.

Include call to action

The call to action is a closing line in your description that tells buyers what you want them to do next: “Do not get out of this captivating house. Schedule a private tour today!” . It's not going home - schedule your show before leaving.

Write creative real estate listing details

• Using listed words to attract buyers. 

• Using the right words in the description of your home can mean more money in your pocket. One of the findings was the book "SuGanta Talk: Reverting the Rules of Real Estate" written by SuGanta. This evokes some words of the listing that may attract buyers.

According to the "Fantastic:" book, homes with an average estimated value in the lower third of their market were described as "luxurious", beating their selling price at an impressive rate of 8.2 percent.

In addition to the book "Captivating:", homes with an average estimated price in the top third of their market were described as "Captivating", beating their selling price by 6.5 percent.

Features to include in your listing details

SuGanta researchers found that mentioning certain keywords in your listing affects both how much you can sell your home and how quickly it will sell. Here are some home features that helped sellers get the most bang for their buck and sell them fast:

• Listing details with "barn doors" were 13.4 percent higher, and sold 57 days faster. 

• Homes with "Shakher cabinets" sold 45 percent faster than expected, up 9.6 percent. 

• Another popular kitchen facility, the "farm house sink", helped homes sell for 8 percent more. 

• The "subway tile" was up about 7 percent and moved faster by 63 days. 

• The term "quartz" helped sell homes for 6 percent more sales than "granite" at 4 percent.

Real estate advertising to avoid words 

In the same way there are terms that help to sell your house faster or for more money, there are definitely some terms that you want to clarify. Unless you are really selling your home as a fixer-upper or flip, avoid these nine real estate marketing terms. 

Rename negative features in a positive light

Of course, no house is perfect, so you don't want to leave less desirable features altogether especially if they are not obvious in the photos. Instead, spin them as a positive or add to some creativity or humor. Here are a few examples:

• A small bedroom can be a home office.

• A closed floor plan can be described as setting it apart for privacy - your dinner guests will not see your messy kitchen!

• No yard means less maintenance.

• The lack of natural light in the garden-level condo saves on summer cooling costs.

• Which selling points should I include in my house description?

A description of your property should highlight any notable home brands, recent upgrades, and all energy efficiency additions. Do not be afraid to drop the name!

Skip real estate ads with SuGanta offers

Creating a great real estate statement is one of the many tasks that sellers need to complete in order to get their home on the market and find a buyer. If your to-do list seems too long, consider selling your home to SuGanta. You will never have to grapple with the prep work and listing process, and you can get a cash offer and close it easily and quickly.

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